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September 16, 2015 by Vertical Axion
The rise of social media to communicate with customers has been a fairly recent trend, so it makes sense if you aren’t sure how to maximize its potential. Getting people to interact and care about your company can be a hard problem to solve. However, no matter what size or what niche your company is […]
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September 15, 2015 by Vertical Axion
Now that you’ve decided it’s okay to enact a work-at-home policy, maybe you aren’t quite sure what should be included in it. That makes sense; the entire frontier of work-at-home was just pioneered, and it can be difficult to know exactly what you want or even what you need out of someone when they aren’t […]
September 14, 2015 by Vertical Axion
When someone comes to your website, you don’t want them to stop at the front door. You’d like them to click around, explore, and consider your services. Ultimately, you want them to pay attention to your call to action and become a customer. That’s why knowing what to do with a potential customer that comes […]
September 12, 2015 by Vertical Axion
It’s a little known fact of the small business world: people buy from people, not from websites. Interesting concept, right? You could have the nicest website in the world with the most interesting design, content and feel. It could have valuable information, a great call to action, and an updated blog. All of those things […]
September 11, 2015 by Vertical Axion
We all know colors, design, and content are key to a successful website that converts. Sometimes, though, something simple and small like a font is completely overlooked. The right font can make or break a user’s experience, and choosing the right one can be difficult, especially for someone who grew up in the age of […]
September 10, 2015 by Vertical Axion
In general, most people agree that social media is a useful tool for businesses – small and large ones alike. However, there’s one social media platform whose utility to small and medium businesses is questionable: Instagram. This platform is unique in the sense that only a caption and a picture are allowed to be posted. […]
September 9, 2015 by Vertical Axion
You’ve probably heard of them: Kickstarter, IndieGoGo, GoFundMe. In the past few years, these websites have become huge proponents of getting those who don’t have any money but have good ideas the capital to get their products and services off the ground. This phenomenon is known as “crowdfunding” because the money raised is from a […]
September 8, 2015 by Vertical Axion
It’s incredibly tempting to forgo any sort of work when the power’s out, especially if you had a big project due the next day or you could use a break. Sometimes that’s fine, and it’ll all be okay the next day if you skip a few hours of work tonight. However, many people are no […]
September 7, 2015 by Vertical Axion
Holding onto everything yourself and doing everything in-house is a fight that business owners have every day with themselves. However, the truth is that you – and your employees on hand – are limited beings, and if you aren’t devoting yourselves to the most worthy, expensive tasks, then you’re wasting a lot of time, money, […]
September 5, 2015 by Vertical Axion
It’s said over and over again: the answer to “why not social media?” is always, “I don’t have the time or money to focus on it.” It makes sense that as an SMB owner, you’d want to focus your time and resources on what you found most important, which is often making sure customers are […]
September 4, 2015 by Vertical Axion
When you’re just getting off the ground, you may find some confusion when it comes to registering your business name. After all, there are often a lot of steps, and those steps – when not done correctly – can result in a lot of lost time, money, and patience. Sometimes the steps can take upwards […]
September 3, 2015 by Vertical Axion
Online reviews, particularly for products that aren’t bought in store (or can’t be), are incredibly powerful. This is especially true for the businesses that provide these products. If you start to soak up bad reviews, people will notice, especially if there is competition nearby. However, sometimes you just can’t help a bad review – and […]
September 2, 2015 by Vertical Axion
Not so long ago, hashtags were the talk of the town. Every social media platform began to allow them – namely Facebook and Instagram, after Twitter made them an integral part of social communication. However, like every trend in social media, hashtags began to be used less often in productive ways, especially by companies. While […]
September 1, 2015 by Vertical Axion
All of the recent security breaches have some retailers running from online payment solutions like PayPal, a huge, multi-billion dollar platform that serves as a third party between a merchant and a buyer. However, this should not be the case: in fact, PayPal can protect you from problems that security breaches on your own networks […]
August 31, 2015 by Vertical Axion
You’ve done it; you’ve created a website and it’s live. You poured a lot of effort into the website, and you’re incredibly proud of all of the things you’ve done. Your content is perfect. Your pictures are perfect. Your call-to-actions took a long time, but they’re perfect. Everything is perfect until something isn’t. Then you’re […]
August 29, 2015 by Vertical Axion
Let’s face it: running a small business office can be incredibly expensive, especially when you have to keep the lights on. This is even truer if you have to run servers, computers, and other electronics day in and day out to keep your small business afloat. In addition, if you’re like most small businesses, a […]
August 28, 2015 by Vertical Axion
It’s here: a revolutionary tool that makes businesses easier, cheaper, and faster. Your productivity will go up. Your workers can get work done from anywhere, including a plane with their phone. You don’t have to have ten terabyte hard drives or much of a hard drive at all; a magical, fantastic tool has come to […]
August 27, 2015 by Vertical Axion
It isn’t 2003 anymore, when just about all you had was Internet Explorer and more than one window open meant risking the blue screen of death. Fortunately, times have changed, and with those changes come more productivity tools. You may not have thought of the browser tab as a tool of productivity, but we guarantee […]
August 26, 2015 by Vertical Axion
Email scams, or “phishing,” are some of the most popular ways that scammers try to steal information from individuals and small businesses alike. Unfortunately for us, these scams are not always obvious and are sometimes not detected by a spam catcher. This means we have to be hyper vigilant about what we actually click on […]
August 25, 2015 by Vertical Axion
As the number of businesses that allow workers to work from home or hire them remotely in the first place has grown, the number of ways to have effective meetings has begun to grow as well. Many companies are completely replacing their physical meetings with digital ones as they are more efficient, quicker, and people […]
August 24, 2015 by Vertical Axion
Elon Musk, founder of Tesla, is at it again with something more than just cars. In fact, he’s been busy cooking up something that may revolutionize the way businesses and homes use power, and it’s called the Powerball (and, for businesses, it’s called the Powerpack). The Powerball and Powerpack are, in essence, batteries. Borrowing a […]
August 22, 2015 by Vertical Axion
As the social media channels you need to manage grow, so does your need for the time to manage them. Sometimes you can’t quite find the time yourself, and you need to pass the hat on to somebody else. Occasionally, this means hiring a social media manager – someone who not only responds to inquiries, […]
August 21, 2015 by Vertical Axion
Have you taken advantage of automation yet? Automation is part of modern workspaces today and will be the benchmark for profitable businesses in the near future. Not only does automation drive sustainable business, it minimizes risk and is often called a process that is ‘win-win’ and ‘doesn’t have a downside’. Organizations everywhere have been more […]
August 20, 2015 by Vertical Axion
Not too long ago, “Mobilegeddon” began, triggered by Google’s new mobile-friendly ranking algorithm that gives a significant boost to websites that have taken the steps to be more mobile-friendly. The change took about a week to complete, and now that it’s complete, small and large businesses alike need to make sure their web pages are […]
