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June 18, 2016 by Vertical Axion
Online security company Check Point Software Technologies has discovered a flaw in Facebook’s chat app that allows hackers to log in and change the content of chat messages (individual messages or entire chat streams) without notifying users that changes have been made. The exploit is accomplished by finding the unique identification number associated with each […]
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June 3, 2016 by Vertical Axion
The Graham Cluley website today had an article with the most appropriate title I’ve seen regarding this subject. “Don’t believe everything bad you read on the internet.” I’d like to follow that up myself with a little piece of advice from a professional in the field (me.) “Don’t use Reddit as a source for news, […]
March 18, 2016 by Vertical Axion
There are few things that strike terror into small business owners like having someone smear them, their company, or their brand online. Is it any wonder? We’ve all seen and heard horror stories about businesses being brought down by a hailstorm of criticism on the internet, and it can leave business owners feeling powerless to […]
December 2, 2015 by Vertical Axion
If you have more than two or three Facebook friends, odds are good that at some point, you’ve gotten someone’s quiz results on your wall. One of your friends took a quiz and found out which Lord of the Rings character they were most like, or what words they tend to use most often in […]
November 18, 2015 by Vertical Axion
Did you know that Facebook has more than 728 million daily users? They have roughly 1.44 billion monthly active users on top of that as well. Yeah, that’s quite a breathtaking amount of people, especially if you consider how small they were just a few short years ago. Through word of mouth, Facebook has grown […]
October 24, 2015 by Vertical Axion
Facebook is the central marketing tool for many companies, and even if it isn’t exactly central at yours, it should be incredibly important as a customer relation tool. The platform has added a couple of new features that could help businesses connect with new customers in the future. Facebook Place Tips Expands Facebook Place Tips […]
October 1, 2015 by Vertical Axion
Periodically, The internet is all abuzz with rumors that Facebook is about to make changes to its privacy policy. When those rumors start flying, The idea that Facebook is about to change everyone’s privacy settings to “public,” meaning that any and everyone will be able to see whatever it is you post on your Facebook […]
There is little doubt that Facebook is one of the most powerful tools that can be used by businesses to market their products and services. While many make this assumption based solely on the sheer amount of active Facebook users, there is much more to the story. Other social media outlets also have huge numbers […]
September 24, 2015 by Vertical Axion
You know you want it: more traffic. You want people to go to your website and browse it, whether they buy something or not. You assume that once it’s built, people will come, and you want more people to come. You might even obsess over the numbers, and that’s okay. However, that’s not always how […]
September 16, 2015 by Vertical Axion
The rise of social media to communicate with customers has been a fairly recent trend, so it makes sense if you aren’t sure how to maximize its potential. Getting people to interact and care about your company can be a hard problem to solve. However, no matter what size or what niche your company is […]
September 12, 2015 by Vertical Axion
It’s a little known fact of the small business world: people buy from people, not from websites. Interesting concept, right? You could have the nicest website in the world with the most interesting design, content and feel. It could have valuable information, a great call to action, and an updated blog. All of those things […]
September 10, 2015 by Vertical Axion
In general, most people agree that social media is a useful tool for businesses – small and large ones alike. However, there’s one social media platform whose utility to small and medium businesses is questionable: Instagram. This platform is unique in the sense that only a caption and a picture are allowed to be posted. […]
September 5, 2015 by Vertical Axion
It’s said over and over again: the answer to “why not social media?” is always, “I don’t have the time or money to focus on it.” It makes sense that as an SMB owner, you’d want to focus your time and resources on what you found most important, which is often making sure customers are […]
September 2, 2015 by Vertical Axion
Not so long ago, hashtags were the talk of the town. Every social media platform began to allow them – namely Facebook and Instagram, after Twitter made them an integral part of social communication. However, like every trend in social media, hashtags began to be used less often in productive ways, especially by companies. While […]
August 12, 2015 by Vertical Axion
Most companies that are active on social media are aware of the importance of having a social media manager, a specialist who analyzes and brings their insights and conclusions about the company’s status on social media sites to management. There are obvious metrics and superficial insights that can be gained from a cursory examination of […]
July 30, 2015 by Vertical Axion
You have probably heard more than you care to about social media sites such as Facebook and Twitter, their popularity and the viral nature of people’s posts that claim to “crash the Internet.” Dramatics aside, social media serves many valuable functions in the company business plan, particularly how it relates to your customers. Engaged and […]
July 23, 2015 by Vertical Axion
The biggest social media platform in the world is, yet again, changing things with its services. While sometimes these changes are things that hardly even go noticed, this time that might not be the case. Mark Zuckerberg and team recently had a keynote where they discussed upcoming changes with Messenger and video on Facebook, and […]
June 11, 2015 by Vertical Axion
Useful, targeted content marketing needs to be part of any small business’s strategy. Becoming knowledgeable about content marketing is key for the small business owner, and learning how to make the most of your efforts online and on social media will reap benefits now and into the future. Determine Where Your Customers Look For Content […]
March 5, 2015 by Vertical Axion
In today’s age of social media, it is naïve of business professionals to think that their employees or contractors will refrain from posting on their personal pages information about their employers or complaints about their jobs. The question is, when does an employee go too far in not only prejudicing the employer from, say, being […]
January 15, 2015 by Vertical Axion
With billions of users worldwide, social media has become a major influence that businesses simply cannot ignore. Businesses can, however, carefully plan social media strategies to help them increase the reach of their brand and grow faster. There are several factors that must be considered when creating a social media presence, all of which will govern […]
January 12, 2015 by Vertical Axion
It might be time to rethink that Facebook ban at your office; the undisputed social media leader has announced that it is working on a new service designed specifically for businesses, known as Facebook at Work. The service will reportedly look and feel almost exactly like the current interface of Facebook, only it will be […]
January 7, 2015 by Vertical Axion
Google, in its quest to drive people away from Facebook, or maddeningly over the edge of digital sanity, constantly changes its search engine algorithm. (Sorry Google for your failure to compete with Facebook with Google Plus. But it’s not really their fault.) The organic reach of Facebook has significantly declined, and the result has been […]
November 28, 2014 by Vertical Axion
In the second policy change in just a few short weeks, Facebook reversed its experimental policy on researching how users would react to changing news feed posts on their Facebook pages. Obviously, like the real name policy that the LGBT advocates shouted down and which was the subject of the first Facebook apology issued this […]
November 27, 2014 by Vertical Axion
If you could join a social network that pledged to never mine and sell your data or serve up ads to you, would you join? The new social network, Ello, hopes your answer is yes. Now dubbed the “anti-Facebook” network, Ello has been attracting as many as 31 thousand new users per hour due to […]
