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February 5, 2015 by Vertical Axion
Email is a valuable tool to any business. It is used by everyone and has become the top communication method used by people worldwide. However, from time to time it has also become a great source of frustration for users who feel overwhelmed by the vast amounts of data that arrive in their inbox. There […]
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February 4, 2015 by Vertical Axion
Crowdsourcing has become one of the best ways for companies to learn about what consumers think of their products and how they feel about their brand. It has also become one of the top ways for companies to connect with their customers and form meaningful connections to the brands they sell. What Is Crowdsourcing? Crowdsourcing […]
February 3, 2015 by Vertical Axion
The Internet of Things hopes to bring a new wave of connectivity options to seemingly mundane devices including your refrigerator and other household appliances. This new age of connected devices has already begun – thermostats have already been released that make your home or office “smart”, allowing you to control them with your smartphone from virtually […]
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February 2, 2015 by Vertical Axion
Smartphones have become an almost-essential shopping tool, and many users say they are willing to receive coupons and discounts from businesses on their devices. This is great news for business as it opens new doors to direct marketing to customers. However, creating an effective mobile marketing campaign comes with its own set of difficulties as […]
January 31, 2015 by Vertical Axion
It’s your company and you want to grow it. Your life-long dream is for your company to become a household name. A good sales force can make or break your dream. Integrating a solid sales force into your company should be one of the most important aspects of the business growth plan. Spend time setting […]
January 30, 2015 by Vertical Axion
There is a myth that abounds in the world of Mac that has been encouraged by Apple: Mac users don’t have to worry about malware or other virus threats. While it is true that Mac users face far fewer malware threats when compared to Windows users, Macs today aren’t immune, and users can easily fall […]
January 29, 2015 by Vertical Axion
One company, a few phases into the interview process, requires the candidate to take a test. On the test are questions ranging from moderately-difficult math questions to questions relating to how the candidate works on a team. The purpose is not only to verify the person’s common intelligence and fitness for the job, but also […]
January 28, 2015 by Vertical Axion
One of the most common complaints you will hear from employees is that the internal systems of the business restrict their ability to serve the customer. These complaints can happen regardless of the type of systems you use in your business and include those made against CRM – customer relationship management – systems all the […]
January 27, 2015 by Vertical Axion
No matter how passionate you are about your business and how dedicated you want to be, the time comes when you must step back and take a break. Vacation time is not just a time dedicated for your employees to relax and unwind, it is also important for you as the owner of the business […]
January 26, 2015 by Vertical Axion
Innovation is the key to success, and with the rapidly-expanding technology market, many companies are seeking to leave their mark on the tablet and smartphone worlds. This innovation has led to the release of something that is affectionately referred to as the “phablet”. However, just because something is new or novel doesn’t mean it is necessary or will […]
January 24, 2015 by Vertical Axion
They say timing is everything. But before timing you have to show up at the door for business to begin. These two principles are the basis for identifying and managing company growth. They are age-old business adages, yet are forgotten in the heat of competitive battle. Opening The Doors Experienced business people know that getting […]
January 23, 2015 by Vertical Axion
The PC market continues to show signs of weakness as more and more consumers continue to shun traditional laptop and desktop offerings in favor of tablets and increasingly-powerful smartphones. Many PC makers have reported sluggish sales, and the trend only seems to be on the rise. HP has faced particular difficulty and has even announced that […]
January 22, 2015 by Vertical Axion
Regardless of what business you are in, it is more than likely filled with passionate people who believe in the work they are doing. This passion can evolve into conflict between coworkers or vendors as each employee passionately defends their actions and beliefs about their work and how they feel it should be done. Conflict on […]
January 21, 2015 by Vertical Axion
One truth exists in every business: there will always be a customer who is dissatisfied with something about your product or service. Truth be told, there are some people who will never be satisfied no matter how well a product or service meets their expectations. Yet without customers, including the always-dissatisfied ones, you would not have […]
January 20, 2015 by Vertical Axion
Amazon is not known for sharing great details about its device sales or customers but one thing is definitely clear – Amazon sells and ships a lot of packages. They ship so many packages that recently they have been able to grow and raise the free shipping threshold to $35. Amazon’s shipping business and other […]
January 19, 2015 by Vertical Axion
Money management, from the consumer viewpoint, will be undergoing significant changes over the next few years. An important part of this change will be in the area of personal information security and customer convenience. Biometrics, a technology that involves things such as fingerprint and retinal identification, will become increasingly-common methods for accessing account information and conducting […]
January 17, 2015 by Vertical Axion
Given the proliferation of smartphones and tablets, more and more businesses have begun supplying mobile devices for those employees who spend a good deal of time traveling. With the advent of these new devices comes a wide range of management issues as IT departments struggle to keep up with new technology their users want. There is […]
January 16, 2015 by Vertical Axion
Once you have decided to open your business, more than likely you are going to need employees. No one can do everything themselves for very long. While going it alone might work in the very beginning, if you ever hope to expand you are going to need help. Before you make your first hire, you […]
January 15, 2015 by Vertical Axion
With billions of users worldwide, social media has become a major influence that businesses simply cannot ignore. Businesses can, however, carefully plan social media strategies to help them increase the reach of their brand and grow faster. There are several factors that must be considered when creating a social media presence, all of which will govern […]
January 14, 2015 by Vertical Axion
For new startups, planning phases seem to never end. One important part of any plan is identifying the critical audience which has the most to gain from whatever product or service you are bringing to the market. There are several steps you can take to make this process easier and help guarantee that you choose […]
January 13, 2015 by Vertical Axion
There are lots of choices when it comes to designers for your website. Countless individuals and companies offer services, all the way from free to thousands of dollars. So which one is going to work for you? Some of these tools won’t deliver what you’re looking for, and some will. If you really need an […]
January 12, 2015 by Vertical Axion
It might be time to rethink that Facebook ban at your office; the undisputed social media leader has announced that it is working on a new service designed specifically for businesses, known as Facebook at Work. The service will reportedly look and feel almost exactly like the current interface of Facebook, only it will be […]
January 10, 2015 by Vertical Axion
The release of the latest Android operating system, Lollipop, came with much fanfare from Google and it was touted as the most significant update to the mobile operating system yet. The update was hailed for emphasizing a more unified experience across multiple devices and its added security that creates one experience for users across multiple devices […]
January 9, 2015 by Vertical Axion
In the early days of your startup, you will find that you will rely heavily on the people you bring in to help get the business off the ground. Many investors will actually consider the team as part of their investment strategy since, in the beginning, it will be the biggest asset your startup has. […]
