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October 20, 2014 by Vertical Axion
Until quite recently, phishing attacks were the primary means of infecting a target computer with malware. If a hacker could convince a person to click on a link in an email, the deed was done. Unfortunately for the hackers, users have been getting increasingly more savvy about safeguarding their emails and not clicking on links […]
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October 18, 2014 by Vertical Axion
The competition between Vine and Instagram isn’t really about Vine and Instagram. To better understand what the competition is truly about, and what’s driving it at the root, you need to first understand what those two companies actually are, and who they are proxies for. Once you’ve got that under your belt, the recent tussle […]
October 17, 2014 by Vertical Axion
The biggest name in internet based video is Youtube. Yes, there are an assortment of other sites, but if you have a limited budget and limited time, you want to put your resources to work in the place where they’ll deliver the biggest punch, and that’s Youtube. Until you’ve firmly established a presence there, don’t […]
October 16, 2014 by Vertical Axion
You may not be familiar with the name Travis Kalanick. He’s the CEO of Uber, one of the major players in the “Ridesourcing” craze. The idea is that if you need a lift somewhere, you download Uber and place an order. One (and possibly several) of Uber’s legions of drivers will send out a response, […]
October 15, 2014 by Vertical Axion
Should you be gearing up to take advantage of T-Commerce? If Twitter has anything to say about it, the answer to that question is a resounding “Yes”. In an attempt to gain profitability, Twitter is rolling out a number of new products and services which will allow businesses to sell products from within the context […]
October 14, 2014 by Vertical Axion
If you are a small or medium business, and especially if you are a recent start up, the subject of being paid is one which should be on your mind all the time. A sale is not a sale until the money is in the bank; until that time, it’s just a nice possibility. So […]
October 13, 2014 by Vertical Axion
Twitter, it seems, is in a bit of trouble. Whether true or not, the growing sentiment is that Twitter is losing the social media war to Facebook. Increasingly, the two are seen as competing in the same spheres, even though their application and use patterns are quite different. It is true that they are both […]
October 11, 2014 by Vertical Axion
Unless you’ve been living under a very large rock, you are no doubt aware that Facebook is the largest social network on the planet. Likewise, you probably also know that not long ago, Facebook began monetizing their business by selling ads. Since they started down that road, their system has matured with surprising speed as […]
October 10, 2014 by Vertical Axion
It seems that every year, brick and mortar retailers get an earlier and earlier start on the holidays. That same thinking and planning is now spreading to the online world as well. Business men and women are getting an increasingly early start on their holiday plans when formulating and executing their social media plans. The […]
October 9, 2014 by Vertical Axion
For those of you who are unaware (and can there be anyone on the planet who isn’t?) Apple have just recently released two brand-new iPhones; The iPhone 6, and the iPhone 6 Plus. With new iPhone releases happening pretty much every year we have to ask ourselves, how is this iPhone better than the previous […]
October 8, 2014 by Vertical Axion
In the past, access to feature rich phone systems for businesses was reserved only for the largest of businesses. These systems have historically been very expensive to purchase and maintain so only businesses with the deepest pockets could afford them. Times have changed, however, and today small and medium sized businesses can easily gain access […]
October 7, 2014 by Vertical Axion
If you have ever lost or forgotten your email password, you know what a nightmare it can be to get back into your account. In order to do so, you’ve got to have either a secondary email tied to your main account, or a valid cellphone number. For this reason, it is essential that you […]
October 6, 2014 by Vertical Axion
With the release of the iPhone 6, Apple has proved decisively that it is still at the top of its innovative game in the post Jobs world. This assessment does not come after a careful review of the new iPhone itself, which is more of an evolutionary step forward than a revolutionary, but rather, it’s […]
October 4, 2014 by Vertical Axion
Home Depot announced recently that a security breach at its United States and Canadian stores over a six-month period may have leaked card information belonging to up to 56 million people. If those figures can be confirmed, it would be one of the most damaging in a string of attacks that has targeted debit and […]
October 3, 2014 by Vertical Axion
As gas prices fall and begin to approach the lowest levels since 2010, business owners can look forward to a number of benefits. Analysts predict the price of a gallon of gas could drop to even less than $3.00 in some markets by the end of 2014. Crude oil prices have fallen almost 16 percent […]
October 2, 2014 by Vertical Axion
Gearing up for the changes that drive the market is the name of the game when gauging consumer behaviors. 2014 is a year of marked differences in the wants and needs of the people purchasing our products. Consumer expectations are reaching new levels; they demand state of the art technology that is faster, more efficient […]
October 1, 2014 by Vertical Axion
When approaching new clients or expanding your work for established customers you need to understand one thing clearly. No matter how much they might like you personally they cannot afford to concentrate on what you have to offer in general or how skilled you are. As hard as it may be to believe or accept, […]
September 30, 2014 by Vertical Axion
Selling goods and services is hard. These days, all business owners have to put “salesperson” as an important part of their job description. When you regard yourself as a salesperson, you are accepting a tough job. You are almost always in direct competition with other people who want your prospects as their clients. However, by […]
September 29, 2014 by Vertical Axion
We told you this day would come, and so it has. Remember all the warnings about how vulnerable the internet of objects was, because they lack even the most rudimentary of protections? Most people read those warnings and shrugged it off. Today, however, we’re waking up to a threat several times larger than Heartbleed. Most […]
September 27, 2014 by Vertical Axion
Karsten Nohl, and Jakob Lell, a pair of techs working out of Secure Research Labs, seem to have discovered a weakness before the hackers have. The good news is that no hacker has launched this sort of attack yet. The bad news is that now that the weakness has been discovered, attack is inevitable. What […]
September 26, 2014 by Vertical Axion
The Internet Mavens in Silicon Valley have decided that the time of credit cards has come to an end. They seem less sure about what exactly will replace them. At the moment there are two companies both trying to change the landscape of digital payments, and interestingly, they’re not competitors in the least. In fact, […]
September 25, 2014 by Vertical Axion
Media monitoring is one of the components of competition monitoring. The basic idea is that you select various monitoring targets, then do a periodic sweep through various media channels to see how many times whatever you’ve selected for is being mentioned. Reasons & Uses By itself, simply counting the number of times this or that […]
September 24, 2014 by Vertical Axion
Recently, Bluebox Security has discovered a serious security flaw in the Android OS that impacts all versions of the OS from 2.1 (Eclair) to 4.3 (Jellybean). In looking at the total number of devices running these OS versions, the impact potential runs into the millions. Dubbed ‘Fake ID’ by the company that found it, the […]
September 23, 2014 by Vertical Axion
Companies are relentlessly striving for new and better ways to gain insights into their customers. How customers and followers interact with images posted on social media is a fantastic way to help gauge brand awareness and associated gains made on that front. The problem is that up until now there haven’t really been a lot […]