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June 26, 2014 by Vertical Axion
You are obviously quite familiar with .com, .net, .org, and the others. These were the extensions that the internet was founded on. These were the first generation top level domains. Back in the early days of the internet, before big companies decided for certain that this whole web-thing wasn’t just a fad and was probably […]
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June 25, 2014 by Vertical Axion
Who doesn’t love radio. Yes, it’s a little retro, a little old school, particularly nowadays, given the number of radio-like options available on the internet, and in particular, Sirius Radio. Yet local radio’s numbers have held up remarkably well. There’s something comfortable about it, something warm and predictable. People like familiar and cozy things, and […]
June 24, 2014 by Vertical Axion
As an owner, you like to think you’re providing a safe environment for your employees to operate in and work from, but are you really doing everything you should be? Here’s a checklist of things you should use to ensure that your working environment is as safe as you can make it, and don’t worry, […]
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June 23, 2014 by Vertical Axion
First things first. Because it may have been a while since those Six Sigma classes, let’s take it from the top. If you gather together in one place a repeated collection of actions and variable in series, you have a process. If you gather together a collection of processes, you have a system. The process […]
June 21, 2014 by Vertical Axion
Some departments are easy to outsource. Accounting is accounting no matter where you go. There are a few particulars with how your pay bands are set up and such, but from a practical standpoint, the basic functionality is largely the same from one company to the next. The same cannot be said of IT. You […]
June 20, 2014 by Vertical Axion
It’s the biggest meeting of your life, and you don’t want to admit it, but you’re scared half to death. You cannot blow this. If you ace this meeting, your career will soar. If you freeze up, it won’t exactly kill your career, but your wings will be clipped, for sure. Here are some things […]
June 19, 2014 by Vertical Axion
Cryptolocker cost thousands of people millions of dollars before antivirus software finally began to eliminate the number of attacks. Weeks after Cryptolocker began to lose a grip on the digital threat world, Cryptowall hit the streets. If you didn’t get to meet Cryptolocker proper, consider yourself lucky; the only thing you could do was completely […]
June 18, 2014 by Vertical Axion
Most of us work in offices these days. That’s nice in the sense that the coffee maker is close at hand and someone usually brings doughnuts. Plus the air conditioning. It’s not possible to sing enough praises about the wonders of air conditioning. The downside though, is that we don’t really have a lot of […]
June 17, 2014 by Vertical Axion
The customer is always right, except when they aren’t. If you’re the owner of a small business, then you may have seen this firsthand. If you haven’t, wait a while and you probably will. Problems, sometimes serious problems can arise when the greater bulk of your business comes from a single source. The old adage […]
June 16, 2014 by Vertical Axion
If you don’t know what LinkedIn is, or haven’t heard about it, you should go to the site immediately and check it out. Initially launched in 2003, consider it the Social Media network for the working professional. Over the years it has prove that from a business perspective, it is an excellent place to make […]
June 14, 2014 by Vertical Axion
Creating a comprehensive, actionable social media strategy around your brand isn’t all that hard, but it is difficult. The distinction is an important one. The work itself is fairly easy. You won’t strain either back or brain in the doing of it. Getting it right though, takes some finesse. Here are the steps to guide […]
June 13, 2014 by Vertical Axion
Nobody likes being stuck in traffic during the morning commute, but if that describes your morning routine, then here are some ideas about how you can make the best use of that time. It might not make the daily commute any more pleasant, but it will at least make it a bit more productive. Note […]
June 12, 2014 by Vertical Axion
The drive to better ourselves is embedded in our DNA. From the first time our earliest ancestors made the shocking discovery that a rock made a better tool for smashing things than a bare fist, the race has been on. These days, of course, it’s far less about finding new and innovative ways of smashing […]
June 11, 2014 by Vertical Axion
From a business perspective, cloud computing is useful in a variety of ways. It can, for instance, allow you to more easily grant and control access to company data, enabling easier collaboration with remote, far-flung users. It can allow your employees to more easily work from anywhere there’s an internet connection. If you’re a hardware […]
June 10, 2014 by Vertical Axion
Hiring is probably the biggest headache a business has, regardless of its size. Finding qualified people who fit your company’s lifestyle and ethics is not an easy task. Even harder, once you’ve found them, how do you keep them happy and loyal, instead of working with one foot already out of the door? Here are […]
June 9, 2014 by Vertical Axion
Sometimes, less is more. Sometimes, it is the simplest strategies that work best. In the ongoing quest to find new, better, faster, and more efficient ways of reaching out to, and connecting with, our customers, maybe we sometimes over-engineer solutions, when what we really need to do is to pull back just a bit. Instead […]
June 7, 2014 by Vertical Axion
The world is changing so rapidly at this point that you can almost see it happen before your eyes. There are several different bits of technology on a collision course that will forever change how we live and work. Among these technologies are wearable computers and the “internet of everything” or the “internet of objects.” […]
June 6, 2014 by Vertical Axion
Do you have a Twitter account for your company? If not, perhaps it’s time. Twitter is the #2 Social Media platform behind only Facebook. It has nearly 650 million users and is growing at a rapid pace. Even better, in response to the rise of Social Media upstart, Instagram, Twitter and Facebook have recently undergone […]
June 5, 2014 by Vertical Axion
Trade shows are one of those particular things that are hard for companies to get right. You know you’ve got to do them, but most companies are content to recycle their same old booth, design, and format everywhere they go, and every time they go. You know the drill, you walk past a booth and […]
June 4, 2014 by Vertical Axion
Technology is a wonder. In today’s world, there are a staggering array of “green” devices and techs you can use to dramatically reduce your company’s energy bills. In fact, if your state has “Net Metering” laws, you can actually turn your electricity into a profit center, rather than a cost. How It Works One of […]
June 3, 2014 by Vertical Axion
Negotiation is more art than science, but it is an art that anyone can learn. Most people go into a negotiation with a firm idea of what they want, and a laundry list of “stuff” they’re willing to give up to get the things they want. That’s fine as far as it goes. You can […]
June 2, 2014 by Vertical Axion
Given the surging popularity of mobile devices, the short answer to the question posed by the title of this piece is “yes.” Yes, it’s right for your company because increasingly, that’s where your customers are. The longer answer is a little more involved with that, so let’s tease it out and get to particulars. Two […]
June 1, 2014 by Vertical Axion
Nobody likes to be kept waiting, but sometimes it happens. One way you can ease the pain of having to wait is to make your waiting and reception area come to life for your visitors. The best part? You don’t have to spend an arm and a leg to do any of this. Read on […]
May 31, 2014 by Vertical Axion
Marketers are intensely clever individuals. They’re always coming up with ways to get people to spend money, even when there might be some reluctance to do so. You’ve seen most, if not all of these before, even if you haven’t consciously thought about it. They’re so commonplace that everybody is “in” on the game. Things […]
