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April 5, 2014 by Vertical Axion
More American-based companies than ever are doing business in China, or at least learning from their Eastern counterparts. This trend doesn’t only apply to large businesses, but smaller ones too. This movement is fueled by the fact that China is more technology advanced than it ever has been, and is anxious to do business. Today, […]
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April 4, 2014 by Vertical Axion
In many ways, Star Trek invented the world we live in today. Don’t believe me? Go back and watch a few episodes of the original TV show. You’ll see the communications officer wearing something that could pass for a Bluetooth device today. You’ll also see floppy disks (already here and gone the way of the […]
April 3, 2014 by Vertical Axion
Online press releases need to hit all the same basic markers that their print cousins need to hit, then they need to go a little bit further. The reason this is so is because people expect certain minimum standards to be adhered to in the online world. If you don’t, you can expect that your […]
April 2, 2014 by Vertical Axion
You’ve probably heard a lot about social media marketing, and if you’re not already engaged in it, you probably want to be, if for no other reason than the fact that your competitors seem to be heavily involved. That’s fine, and as good a reason as any to jump on board, but you’re going to […]
April 1, 2014 by Vertical Axion
People claim they like new experiences, which may be true, but it is also true that many people don’t like changes in the things to which they have grown accustomed. In our ever-expanding technological world, most people enjoy the idea of surfing the internet, taking pictures, talking to friends, checking their calendar, etc. on their […]
March 31, 2014 by Vertical Axion
Establishing a great brand that customers love doesn’t happen overnight. It takes careful planning, clean and consistent design, and a stellar marketing plan with a robust technology component. When a business has all of these attributes working well, customers begin to cultivate good feelings about its products and services. Before you know it, a great […]
March 28, 2014 by Vertical Axion
Technology such as computers, email, and the Internet can help make the process of starting and managing a business much easier, but there are certain pitfalls that can delay, or even stop, the growth of an otherwise healthy enterprise. Here are five common and easily avoided technology mistakes which small businesses make: 1. Low-Quality Hardware […]
March 27, 2014 by Vertical Axion
I’ve been working with a user this week that has to send and receive encrypted emails and it occurred to me that ALL our email customers have this ability though most of you might not know it. I thought I’d take a moment to show you the feature and how to use it. Most of […]
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Never mind for a moment that the world’s gamers are the single largest market on the planet. For the time being, forget about the fact that if gamers were a country unto themselves, they would be the largest nation on earth, with an explosive growth rate. All of that is important to business, of course, […]
March 26, 2014 by Vertical Axion
The Baby Boomers Lost It, And They Won’t Get It Back The “Baby Boomer” generation officially lost control of their greatest creation sometime around the year 2000, and they’re never getting it back. A few years prior to Y2K, the internet was commercialized, essentially creating the world we live in today, and the kids who […]
March 25, 2014 by Vertical Axion
We have had a huge influx in customers wanting our managed antivirus platform lately. We’ve also had a huge influx of questions about how it is different from any other antivirus platform out there. I thought we’d take a minute and de-mystify the process a little. The difference between your regular run-of-the-mill antivirus program and […]
Keeping up with technology today can be an overwhelming process. Nearly every month there seems to be a new device, new operating system, or new application available for use that makes older versions nearly obsolete. While there can be lots of advantages to keeping your business’ technology up to date, there are a few questions […]
March 24, 2014 by Vertical Axion
Are you running your business the hard way? Are you using out of date systems that could be replaced with ones that would save you time and money? If you haven’t taken a close look at your business systems recently, you could be missing a way to use technology to do things smarter, faster, and […]
March 22, 2014 by Vertical Axion
If you haven’t heard much about “augmented reality,” you’re not alone. While it’s making a big splash in Europe and parts of Asia, it hasn’t yet caught on in America; but that is changing. Even better, emerging technologies like the Google Glass project will make Augmented Reality a much more accessible, much more seamless experience […]
March 21, 2014 by Vertical Axion
For decades, futurists have been predicting the arrival of the “cashless society.” The problem is, it hasn’t actually arrived yet. Yes, the advent of the debit card meant that your customers didn’t have to bring cash with them when they purchased something from you, but the process remained fundamentally the same. Your customers still wrote […]
March 20, 2014 by Vertical Axion
There’s a lot of talk in the business and employee community at the moment about bring your own device. In this article you will learn what bring your own device or “BYOD” is, the pros and cons and why it’s important for your business to understand this new way of working. What Is Bring Your […]
March 19, 2014 by Vertical Axion
The latest attempt by hackers to infect your computer, exploits the curiosity many people have regarding their Facebook friends. The malware scam, which is thought to have infected over 2 million Facebook Users so far, works as follows: When a user logs onto Facebook, they are presented with an ad post featuring a photograph of […]
March 18, 2014 by Vertical Axion
Microsoft has announced it will end support for Windows XP on April 8, 2014. Microsoft will stop providing any fixes or patches, including security patches, for its 12 year old operating system after this date. The announcement by the computer giant has brought mixed responses from consumers and businesses alike. Windows XP was designed in […]
March 17, 2014 by Vertical Axion
Despite all the marketing options available to small business owners, email marketing is still one of the best ways to raise awareness of your product or service and boost sales. The success of email marketing is dependent on the size and quality of your contact list. The average open-rate for email marketing hovers around 20%, […]
March 15, 2014 by Vertical Axion
It’s likely you have a business plan, but have you looked at it lately? An up-to-date business plan can make all the difference when it comes to making money and keeping your company on a clear path to success. If you haven’t updated your business plan lately, you should be thinking about it more often […]
March 14, 2014 by Vertical Axion
Apple has recently announced the release of iOS 7.1. This is the first major update to the iPhone 5S and iPad Air since September 2013. Unlike the release of iOS 7, this isn’t a completely new OS update, so there aren’t any great new features. Apple has mainly used the release for user-interface tweaks, performance […]
March 13, 2014 by Vertical Axion
As a business owner, protecting your infrastructure from outside attacks is crucial for protecting your income, your reputation and your data. One of the worst things that can happen to a business is your data being wiped out. A virus, worm, trojan or other outside attack could do this and take your business offline as a […]
March 12, 2014 by Vertical Axion
Last month was a big month for the social media super giant. With several large announcements such as 1.25 billion active users as well as a personal video reviewing the “best of” someone’s profile, Facebook seems to be thriving. Along with this success has come the launch of a new mobile application by the name […]
March 11, 2014 by Vertical Axion
If you haven’t already moved your business to cloud services, it may be the right time to look at how companies are benefiting from a simple transition. Many manufacturers and software companies are embracing and rolling out their traditional platforms to include, or completely transition into cloud enabled solutions. This makes evaluating cloud services a […]