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February 10, 2014 by Vertical Axion
According to Nexgate’s State of Social Media Spam Report about 1 in 200 social messages contain spam; up by 355 percent since the start of 2013. This certainly makes sense as social media is a popular business marketing platform and would attract the interest of spammers. Risky content is classified as adult language, hate speech, […]
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February 8, 2014 by Vertical Axion
The most successful sales professionals harbor a unique combination of two powerful traits: boldness and humility. These traits are often considered opposite, and expected to be found in two different personalities. On contrast, humility and boldness make the most effective sales combination. Sharpen your ability to be bold in your approach and humble in your […]
February 7, 2014 by Vertical Axion
Cloud computing is the new standard for business, for many positive reasons. However, this tends to lead toward an increased dependence on public Wi-Fi. The number of hotspots available continues to grow, but not every hotspot can offer the protection of your office network. The default firewall settings on your notebooks, tablet, or smartphone may […]
February 6, 2014 by Vertical Axion
Every small business has productivity problems. It’s not because small business employees are lazy; in fact, it’s the exact opposite. There is so much to do as a small business that sometimes it can be hard just keeping track of the long to-do lists. So how can one possibly get everything done? How do you […]
February 5, 2014 by Vertical Axion
Home offices are quickly becoming more common. This can be seen with telecommuting, where a remote work arrangement is made with an employer, or for home-based business. Many companies can see that some people just like to work from home for a change, and they are really good at it. The telecommute option is desirable […]
February 4, 2014 by Vertical Axion
According to Microsoft Support, Windows XP will no longer be provided with support or updates after April 8, 2014. All technology has a lifecycle and it seems we are quickly approaching the end of Windows XP. Many users are likely still using this operating system (OS) and will likely have some questions. What does this […]
February 3, 2014 by Vertical Axion
“The illiterate of the 21st Century are not those who cannot read and write but those who cannot learn, unlearn and relearn.” Alvin Toffler Many maintain a personal goal for continual betterment and ongoing education. But unlike in years past, learning is not just the acquisition of new information. In this Information Age something that […]
February 1, 2014 by Vertical Axion
Every once in a while, making a hiring mistake can be more than just an inconvenience, it can be a downright disaster. By making the best hiring decision you can, not only do you save yourself a ton of time and money, but a few headaches too. Here are just a few signs that someone […]
January 31, 2014 by Vertical Axion
We’ve all seen the news: places we’ve trusted with our credit card information, such as Target, Neiman Marcus and Michael’s Crafts, have all suffered massive hits that included thousands, and sometimes millions, of compromised accounts. While these attacks are some of the biggest we’ve seen in history, they actually aren’t as surprising nor as novel […]
January 30, 2014 by Vertical Axion
A social media platform is one of the best ways of marketing a business of any size, but be sure to establish the type of following your business is after. A local business (for example, a spa or restaurant) will have more benefit of having a small local following, then a larger international following that […]
January 29, 2014 by Vertical Axion
Social media advertising has many advantages and multiple uses. Ads may be employed as a lead generation tactic or perhaps a direct driver of sales. Facebook is continually reorganizing ad offerings, and is now tailoring promotion around social actions such as checking in to a location/business or liking ads and pages. The social network is […]
January 28, 2014 by Vertical Axion
All sales personalities are as unique as their customer base. No two are alike, but surprising many have to work at continually building their sales confidence. Few are able draw from an unending conviction of their abilities. Instead, successful sales representatives utilize daily habits to recharge their confidence. Add these habits into your daily activities […]
January 27, 2014 by Vertical Axion
Digital marketing was a proven venture in 2013, challenging many companies to increase time and money investments to these marketing campaigns. These channels are expected to receive significant attention in this coming year: content marketing, social media, SEO, PPC, big data, mobile, and call tracking. Content Marketing The value of good content has been seen […]
January 25, 2014 by Vertical Axion
Active listening is one of the few skills we know we need, but only few are very accomplished. It is, by far, one of the most important skills anyone could have. The ability to listen can have an influential impact on your effectiveness in your job and the quality of your relationship with other. A […]
January 24, 2014 by Vertical Axion
Cloud computing has leveled the playing field for small businesses, in that the cost for services is a fraction of what it used to be. The cloud refers to a centralized location in the Internet where data is stored, making it accessible at any time, from any place or from any device. The reduced cost […]
January 23, 2014 by Vertical Axion
Social engineering is the art of deceiving people in an effort to steal information, data, or money. It is about tricking someone into giving out confidential information or doing something they don’t want to. Socially engineered threats are harder to protect against because they target an individual and not a system. Social engineering is successful because […]
January 22, 2014 by Vertical Axion
HP, one of the largest makers of desktop and laptop computers, hasn’t put in the towel for Windows 8.1 just yet. However, that doesn’t stop them from bringing back Windows 7 to spur on some sales. A few days ago, HP announced they would bring back Windows 7 for a few months in a handful […]
January 21, 2014 by Vertical Axion
Recently, the US Court of Appeals for the District of Columbia Circuit has finally decided that Net neutrality rules, adopted four years ago to help small websites compete with larger ones, are defunct. The court struck down Net neutrality. However, you may not know what that means, and what does it mean for the average small […]
January 20, 2014 by Vertical Axion
A smartphone has become more then a time saver; it is a daily companion in business and life. The growing use makes us more and more dependent on the information at our fingertips, but the evolution of the smartphone is so much more than the ways we use it. The technology within has changed, and […]
January 18, 2014 by Vertical Axion
Interruptions have always been a common occurrence, but in this Information Age they have reached a new level. Hidden as an excuse to multitask and be more effective, interactions are no longer screened, but are welcomed. A constant connection has created an expectation to answer phone calls during a face-to-face conversation, or quickly respond to […]
January 17, 2014 by Vertical Axion
Bitcoin is one of the top buzz words to be heard and discussed in 2014. Having been defined by some as the world’s best form of currency indicates it may be worth understanding. What does this really mean? Many are still trying to understand the significance of Bitcoin, and others will just chalk it up […]
January 16, 2014 by Vertical Axion
A business reputation can no longer come only from a firm handshake and a confident demeanor. Instead, the reputation of principal employees and the business is formed from an online presence. A potential business associate can look up information online, perhaps from your social media accounts, blog posts, organization affiliations or anything that is written […]
January 15, 2014 by Vertical Axion
Boasting 1.9 billion active users as of last September, Facebook is a key element to most marketing platforms. Most businesses will open both a personal account and a linked business account. When creating an account or reviewing an existing account be sure the security settings are set appropriately. Define a clear distinction between and personal […]
January 14, 2014 by Vertical Axion
Procrastination is a problem that everyone will deal with – some more often than others. The quickest way to increase productivity is to beat procrastination. This list may have only one or two techniques for you – choose what works best in your situation. At times, it may be worth trying a different habit, but […]
