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April 24, 2014 by Vertical Axion
It’s probable that you’ve been delaying the inevitable. That dreaded day when you’d have to sit down and come to grips with what all the buzz about cloud computing actually means for your company. I’ve got good news. Mostly, it means profits. Let me show you how: 1) A Cloud-Based Workforce Is a More Flexible […]
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April 23, 2014 by Vertical Axion
As a business owner, you’ve invested a lot in the technology driving your business. From the computers you use to run your back office to the automated manufacturing machines making your products, you rely on technology every day. What happens when the technology fails? Have you thought about what happens when the unthinkable happens? Do […]
April 22, 2014 by Vertical Axion
Problem: we are sometimes too clever for our own good. With the technology we have available today, simply better employed, we could put approximately half the world’s working population out of work. That is to say that the total goods and services demanded by the current global population could be produced by roughly half as […]
April 21, 2014 by Vertical Axion
Do you ever think about where your food comes from? When you shop in the grocery store, or buy a meal out: either at a fast-food restaurant or a sit-down establishment: do you think about the industry behind what you’re eating? If you don’t, you’re not alone. Most Americans don’t realize food is a major […]
April 19, 2014 by Vertical Axion
Most Americans have seen Scott Adams’ comic strip Dilbert. Dilbert is the quintessential techno-geek. If a new technology comes out, he’s going to be first in line to get it. New technology relies on the Dilberts of this world; if a product is going to be successful, it has to get out into the hands […]
April 18, 2014 by Vertical Axion
Today’s busy consumers have many technological options available today, and the range of things the average smartphone can do definitely has an impact on the evolving relationship between your customers and your company. Does your customers’ growing reliance upon smartphones have implications for the success of your business? Understanding the complex ballet of the consumer and […]
April 17, 2014 by Vertical Axion
Game theory is probably one of the most powerful training tools in existence. Actually, it’s probably one of the most powerful business tools period, but that’s well beyond the scope of this small article. For the moment, let’s focus on training, and I’ll show you how you can use game theory to take your training […]
April 16, 2014 by Vertical Axion
You need many people and organizations to create and maintain any business, from the janitor who cleans your building to the celebrity who endorses your brands. This concept translates to relationships with other businesses. There are other businesses in your area that may be able to help support you while you support them. This not […]
April 15, 2014 by Vertical Axion
What exactly is meant by the term “open data”? More specifically, what does it mean for your small business? Open data is the concept of certain data being freely available to anyone who wants to use it, without concern for patents, copyrights, or other methods of control. It is not a new concept; it was […]
April 14, 2014 by Vertical Axion
Sometimes, you just have to know when to quit. Yes, we’re talking about your business, and I know you’ve poured your heart and soul into it. You’ve probably logged too many hours to count into making a go of it, and for you, it was more than “just” a business. It was also a labor […]
April 12, 2014 by Vertical Axion
Building a company app can open up all sorts of doors for you. It can lead to new marketing frontiers, provide better and more up to the minute information to your customers, provide information tailored to your customers based on their purchase histories, and provide you with more detailed and complete information about who your […]
April 11, 2014 by Vertical Axion
You’ve probably been hearing about it. There’s a bug…a security hole on the internet in the secure socket layer called “Heartbleed.” You may not understand some of the words I just typed. You may not think it matters, but this one matters. This one matters very much indeed. Read on and I’ll tell you why: […]
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April 10, 2014 by Vertical Axion
Once upon a time, the adult attention span was twelve minutes. An average adult could stay focused on a task for twelve minutes without becoming distracted. In today’s modern, 24/7, always-on world, the average adult attention span is down to five minutes. Five minutes, and the decrease has occurred within the last decade. There are […]
Although widely known in IT circles for the last couple years, the “death of XP” [as it’s been dubbed] yesterday still caught most computers users unaware. Moreover, the words “XP is Dead” is scaring the bejezus out of people. We are going to take a few minutes and break down what it means for you, […]
April 9, 2014 by Vertical Axion
Biometric technology is a technology of the now. It’s already fairly well developed and advanced. Not to say that additional advances aren’t coming, but you won’t have to wait five or ten years, or longer, to see how it is already shaping business. It’s an idea whose time has arrived. Here are the two biggest […]
April 8, 2014 by Vertical Axion
There are some in management, not many, but some, who live and breathe the notion of the Mission Statement. These people tend to be almost evangelical about it, preaching the gospel and importance of having one. More than that, they let everyone who will listen know what their company’s Mission Statement is, and why it’s […]
April 7, 2014 by Vertical Axion
In order to understand why “re-shoring” makes sense, you’ve first got to understand why off-shoring made sense. Off-shoring (along with “downsizing” and “rightsizing”- probably two of the most despised terms in business) began in earnest in the 1980′s, due to reforms made by the Chinese government, beginning in 1978. Those reforms took time to take […]
April 5, 2014 by Vertical Axion
More American-based companies than ever are doing business in China, or at least learning from their Eastern counterparts. This trend doesn’t only apply to large businesses, but smaller ones too. This movement is fueled by the fact that China is more technology advanced than it ever has been, and is anxious to do business. Today, […]
April 4, 2014 by Vertical Axion
In many ways, Star Trek invented the world we live in today. Don’t believe me? Go back and watch a few episodes of the original TV show. You’ll see the communications officer wearing something that could pass for a Bluetooth device today. You’ll also see floppy disks (already here and gone the way of the […]
April 3, 2014 by Vertical Axion
Online press releases need to hit all the same basic markers that their print cousins need to hit, then they need to go a little bit further. The reason this is so is because people expect certain minimum standards to be adhered to in the online world. If you don’t, you can expect that your […]
April 2, 2014 by Vertical Axion
You’ve probably heard a lot about social media marketing, and if you’re not already engaged in it, you probably want to be, if for no other reason than the fact that your competitors seem to be heavily involved. That’s fine, and as good a reason as any to jump on board, but you’re going to […]
April 1, 2014 by Vertical Axion
People claim they like new experiences, which may be true, but it is also true that many people don’t like changes in the things to which they have grown accustomed. In our ever-expanding technological world, most people enjoy the idea of surfing the internet, taking pictures, talking to friends, checking their calendar, etc. on their […]
March 31, 2014 by Vertical Axion
Establishing a great brand that customers love doesn’t happen overnight. It takes careful planning, clean and consistent design, and a stellar marketing plan with a robust technology component. When a business has all of these attributes working well, customers begin to cultivate good feelings about its products and services. Before you know it, a great […]
March 28, 2014 by Vertical Axion
Technology such as computers, email, and the Internet can help make the process of starting and managing a business much easier, but there are certain pitfalls that can delay, or even stop, the growth of an otherwise healthy enterprise. Here are five common and easily avoided technology mistakes which small businesses make: 1. Low-Quality Hardware […]
