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March 6, 2014 by Vertical Axion
It’s always unfortunate when you realize you’re spending or simply losing too much money. You’re probably already starting to imagine all of the things that can happen if the trend continues. You could lose your business, your capital, even your own home. Of course, being a small business owner often feels even more overwhelming because […]
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March 5, 2014 by Vertical Axion
You probably know by now that one of the best ways to make money is to make your customers happy. Not only do happy customers purchase things from your business, they suggest others do the same. Loyal customers are not only advertisers, but they’re testimonials, buyers, and brand ambassadors. A single recommendation can double your […]
March 4, 2014 by Vertical Axion
Naming a new business isn’t easy. In fact, when you’re shooting for something creative, interesting, and not yet copyrighted, it can be downright difficult. Even Google started out with the less appealing name “Backrub” before the website began to pick up in popularity. Once that happened, the name “Google” was chosen because a google is […]
March 3, 2014 by Vertical Axion
The small choices you make for your business, no matter how insignificant they may seem, are often the decisions that make or break a small company. The technology you use can give you that small advantage that keeps you ahead of the other small companies and gives you a chance to compete with the slightly […]
March 1, 2014 by Vertical Axion
Facebook is planning on retiring their in-house email address system after a rather unexpected flop in the use of it, the company announced last week. Four years after the program was introduced, it is now becoming one more expensive mistake for Facebook. When it was introduced, many believed that it would be the email program […]
February 28, 2014 by Vertical Axion
In a world of constant distractions and interruptions, efficiency and focus are a great challenge. Mutli-tasking has long been considered a great asset. The ability to answer a phone, draft a report, and maintain a schedule is a desirable skill-set in a busy office. But in this Information Age the number of distractions is overwhelming. […]
February 27, 2014 by Vertical Axion
You probably know what you complain about the most in your business. Maybe it’s that you don’t make enough money, or that you spend so much time working with your company that you forget to eat. Sometimes our problems are social media management, or how to handle customers that don’t appreciate our efforts and are […]
February 26, 2014 by Vertical Axion
Windows 8 device sales haven’t been very good, but if anything has kept them in the running against popular Apple and Android devices, it’s been the reasonable prices. Microsoft has decided that it’s time to take advantage of that particular market and is planning on significantly slicing the prices of Windows 8.1 licenses for OEMs. […]
February 25, 2014 by Vertical Axion
Business essentials in 2014 include a phone, website, and mobile app. Sixty years ago businesses were struggling with the necessity of a phone line, and twenty years ago it was a website. This change in the business standard was necessary because it was a way to connect with customers. Change is happening again with mobile […]
February 24, 2014 by Vertical Axion
Is your website underperforming, even after you’ve poured time and effort into it? Sometimes you don’t need to do a new redesign, especially if you are a fairly new small business. In fact, small tweaks can make a huge difference, and they cost a lot less than a full website change would. Here are just […]
February 22, 2014 by Vertical Axion
It’s true: having an internet presence is of the utmost importance, and making sure your website is flawless is an important consideration. However, there’s more to running a small business than just making your website a piece of art. In fact, a lot of small businesses need a combination of a web presence and local […]
February 21, 2014 by Vertical Axion
You might think that one time customers, other than the business they brought to you once, are lost causes. Maybe your products and services aren’t designed to bring in repeat customers, or you know that a particular customer is only going to need you once. However, these one-time clients can be just as valuable as […]
February 20, 2014 by Vertical Axion
The new stats are in: out of every hour an average Internet user spends on the Internet in a day, 16 of those minutes are spent on a social media network. Whether that social media website is Twitter, LinkedIn, Facebook or Instagram, the amount of time we spend devoting our lives to keeping up on […]
February 19, 2014 by Vertical Axion
“On an important decision one rarely has 100% of the information needed for a good decision no matter how much one spends or how long one waits. And, if one waits too long, he has a different problem and has to start all over. This is the terrible dilemma of the hesitant decision maker.” Robert […]
February 18, 2014 by Vertical Axion
Mobile devices have become the access point for internet information. Users are less likely to fire-up their computer; instead opting to research and view most information from a smartphone or tablet. The same is true for business owners, mobility is key and many business projects and decisions are completed with information via mobile device. As […]
February 17, 2014 by Vertical Axion
It’s always amazing when you have a brand new product ready to launch, especially when you think it’s one of the better ideas you’ve ever had. However, introducing the product correctly to the public is part of what will make or break it, and the stress of producing, naming, and financing your new invention can […]
February 15, 2014 by Vertical Axion
One of the worst things that can happen to your email campaign is that it dies simply because you are spam-boxed. When you employ an email marketing campaign correctly, it can bring new clients and more money to your company before you know it. However, an email blast can also get your company labeled as […]
February 14, 2014 by Vertical Axion
Loyalty is built from interactions with people; regardless of the business industry or products/services sold. A business can thrive or fall depending on how effective a team will work together. This type of team can offer constructive criticism, different perspectives and expand the network. An effective team begins with a collaborative group of individuals and […]
February 13, 2014 by Vertical Axion
You’re going to meet some eventually: those who do not like your business. Regardless of how well you build your brand or how well your company does, there is always someone who dislikes your company for some reason. With success comes detractors, and some of those people will pack quite a punch in more than […]
February 12, 2014 by Vertical Axion
Businesses continue to struggle with the concept of a Bring Your Own Device (BYOD) policy. To implement or not to implement is the ever present question. The answer to this tricky question can be found within your staff. Prior to implementation survey employees and management, this can be critical when the final decision is made. […]
February 11, 2014 by Vertical Axion
Drastic change can come with simple, daily improvements, and you don’t have to wait a long time to see the measurable results that come from positive actions. The key is consistency. Commit to follow-through for 100 days. Clear out clutter, one day at a time. Make a list of areas to de-clutter, and assign one […]
February 10, 2014 by Vertical Axion
According to Nexgate’s State of Social Media Spam Report about 1 in 200 social messages contain spam; up by 355 percent since the start of 2013. This certainly makes sense as social media is a popular business marketing platform and would attract the interest of spammers. Risky content is classified as adult language, hate speech, […]
February 8, 2014 by Vertical Axion
The most successful sales professionals harbor a unique combination of two powerful traits: boldness and humility. These traits are often considered opposite, and expected to be found in two different personalities. On contrast, humility and boldness make the most effective sales combination. Sharpen your ability to be bold in your approach and humble in your […]
February 7, 2014 by Vertical Axion
Cloud computing is the new standard for business, for many positive reasons. However, this tends to lead toward an increased dependence on public Wi-Fi. The number of hotspots available continues to grow, but not every hotspot can offer the protection of your office network. The default firewall settings on your notebooks, tablet, or smartphone may […]
