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February 1, 2014 by Vertical Axion
Every once in a while, making a hiring mistake can be more than just an inconvenience, it can be a downright disaster. By making the best hiring decision you can, not only do you save yourself a ton of time and money, but a few headaches too. Here are just a few signs that someone […]
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January 31, 2014 by Vertical Axion
We’ve all seen the news: places we’ve trusted with our credit card information, such as Target, Neiman Marcus and Michael’s Crafts, have all suffered massive hits that included thousands, and sometimes millions, of compromised accounts. While these attacks are some of the biggest we’ve seen in history, they actually aren’t as surprising nor as novel […]
January 30, 2014 by Vertical Axion
A social media platform is one of the best ways of marketing a business of any size, but be sure to establish the type of following your business is after. A local business (for example, a spa or restaurant) will have more benefit of having a small local following, then a larger international following that […]
January 29, 2014 by Vertical Axion
Social media advertising has many advantages and multiple uses. Ads may be employed as a lead generation tactic or perhaps a direct driver of sales. Facebook is continually reorganizing ad offerings, and is now tailoring promotion around social actions such as checking in to a location/business or liking ads and pages. The social network is […]
January 28, 2014 by Vertical Axion
All sales personalities are as unique as their customer base. No two are alike, but surprising many have to work at continually building their sales confidence. Few are able draw from an unending conviction of their abilities. Instead, successful sales representatives utilize daily habits to recharge their confidence. Add these habits into your daily activities […]
January 27, 2014 by Vertical Axion
Digital marketing was a proven venture in 2013, challenging many companies to increase time and money investments to these marketing campaigns. These channels are expected to receive significant attention in this coming year: content marketing, social media, SEO, PPC, big data, mobile, and call tracking. Content Marketing The value of good content has been seen […]
January 25, 2014 by Vertical Axion
Active listening is one of the few skills we know we need, but only few are very accomplished. It is, by far, one of the most important skills anyone could have. The ability to listen can have an influential impact on your effectiveness in your job and the quality of your relationship with other. A […]
January 24, 2014 by Vertical Axion
Cloud computing has leveled the playing field for small businesses, in that the cost for services is a fraction of what it used to be. The cloud refers to a centralized location in the Internet where data is stored, making it accessible at any time, from any place or from any device. The reduced cost […]
January 23, 2014 by Vertical Axion
Social engineering is the art of deceiving people in an effort to steal information, data, or money. It is about tricking someone into giving out confidential information or doing something they don’t want to. Socially engineered threats are harder to protect against because they target an individual and not a system. Social engineering is successful because […]
January 22, 2014 by Vertical Axion
HP, one of the largest makers of desktop and laptop computers, hasn’t put in the towel for Windows 8.1 just yet. However, that doesn’t stop them from bringing back Windows 7 to spur on some sales. A few days ago, HP announced they would bring back Windows 7 for a few months in a handful […]
January 21, 2014 by Vertical Axion
Recently, the US Court of Appeals for the District of Columbia Circuit has finally decided that Net neutrality rules, adopted four years ago to help small websites compete with larger ones, are defunct. The court struck down Net neutrality. However, you may not know what that means, and what does it mean for the average small […]
January 20, 2014 by Vertical Axion
A smartphone has become more then a time saver; it is a daily companion in business and life. The growing use makes us more and more dependent on the information at our fingertips, but the evolution of the smartphone is so much more than the ways we use it. The technology within has changed, and […]
January 18, 2014 by Vertical Axion
Interruptions have always been a common occurrence, but in this Information Age they have reached a new level. Hidden as an excuse to multitask and be more effective, interactions are no longer screened, but are welcomed. A constant connection has created an expectation to answer phone calls during a face-to-face conversation, or quickly respond to […]
January 17, 2014 by Vertical Axion
Bitcoin is one of the top buzz words to be heard and discussed in 2014. Having been defined by some as the world’s best form of currency indicates it may be worth understanding. What does this really mean? Many are still trying to understand the significance of Bitcoin, and others will just chalk it up […]
January 16, 2014 by Vertical Axion
A business reputation can no longer come only from a firm handshake and a confident demeanor. Instead, the reputation of principal employees and the business is formed from an online presence. A potential business associate can look up information online, perhaps from your social media accounts, blog posts, organization affiliations or anything that is written […]
January 15, 2014 by Vertical Axion
Boasting 1.9 billion active users as of last September, Facebook is a key element to most marketing platforms. Most businesses will open both a personal account and a linked business account. When creating an account or reviewing an existing account be sure the security settings are set appropriately. Define a clear distinction between and personal […]
January 14, 2014 by Vertical Axion
Procrastination is a problem that everyone will deal with – some more often than others. The quickest way to increase productivity is to beat procrastination. This list may have only one or two techniques for you – choose what works best in your situation. At times, it may be worth trying a different habit, but […]
January 13, 2014 by Vertical Axion
The current growth trend of mobile malware indicates that hackers will continue to target smartphones and their users. Businesses should expect the attacks to grow sneakier and more sophisticated. In 2013, mobile malware grew 614%, according to a study completed by Juniper Network. They also estimated that more than 500 third-party apps contained malicious code […]
January 11, 2014 by Vertical Axion
In the midst of the Technology age, social media is a key segment to any marketing strategy. However, with all marketing decisions, it is critical to identify the platform of greatest success. The key to any social media platform is to stay involved, which requires constant monitoring and a prepared responder. Most businesses will do […]
January 10, 2014 by Vertical Axion
It’s true: carrying around nine different cards for nine different things, including your business account transactions, personal transactions and other transactions can be a drag. If you’re in a hurry, it can even be difficult to remember which card is which (especially if you have them all from the same bank) or which card you […]
January 9, 2014 by Vertical Axion
Phishing is using electronic communication to gain access to usernames, passwords or credit card information. It has been around long enough, and technology changes so quickly that we may be quick to dismiss it as a concern of last year. This complacency is used to a hackers’ advantage; the email content is creatively targeted to […]
January 8, 2014 by Vertical Axion
E-commerce sales continue to take a lead over retail sales. Businesses will be challenged in this new year to capture this ever shifting and more competitive market. Consumers demand continued improvement in several areas including shipping, mobile access, customization, information, and convenience. Free, two-day shipping is sought after by all online shoppers. If your business […]
January 7, 2014 by Vertical Axion
Adding videos to your marketing strategy can be a great way to entice more business to your company. Not only can videos help you connect with new customers, it can help sell products and explain services. Regardless if you’re planning on hiring someone or if you’d prefer doing the videos yourself, there are a few […]
January 6, 2014 by Vertical Axion
In the business world, there is a powerful advantage to being trustworthy, consistent and tirelessly dependable. A reputation can go further than any marketing campaign. As a business grows and evolves, time becomes more precious and can be difficult to manage. An overall simplification of your day can be the key in staying the dependable […]
