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November 12, 2013 by Vertical Axion
There is a lot of information available to businesses today. The biggest challenge is how to use it. Big data, as the experts call it, is the vast amount of information that is available. This comes from many different sources and can become available almost immediately. The problem with big data; it can be overwhelming. […]
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November 11, 2013 by Vertical Axion
Here’s a surprising statistic: almost 40% of small business owners and their employees work harder than they did five years ago. This amounts to a whopping eleven hours a week of work that you weren’t working in 2008 but are working now. 70% of those surveyed by Sage, a business management software company, also said […]
November 9, 2013 by Vertical Axion
At first, Adobe’s best estimates for the number of accounts hacked was in the low millions. Their latest estimate was ten times their original one, with new compromised accounts being discovered every day. However, just a few days ago, the group that stole the information from Adobe claimed the number was closer to 130 million. […]
November 8, 2013 by Vertical Axion
Small businesses are a major target for internet fraud. Information is stolen then used to create fake identities, steal intellectual property and money from bank accounts. The threat continues to increase as more devices become internet capable. The best protection is to be aware of the current security threats, identify weaknesses of internet security, and […]
November 7, 2013 by Vertical Axion
Believe it or not, being popular on Twitter doesn’t necessarily mean you’re engaging your audience the way you should. While it’s important to have a lot of followers so you can reach a broad audience, it’s important that your audience also likes your tweets, shares your tweets, and ultimately purchases services or products from you […]
November 6, 2013 by Vertical Axion
It’s been a really great month here at Twisted already, and it’s only barely started! We’re in such a good mood that we’re going to get a little bit crazy with an offer. So, here you go. If you’ve been trusting your computer, especially your business computers, to a free antivirus program, it’s time to […]
It’s been a long day, and you’re ready to quit and have a drink. However, as you walk away from your computer, you click the screen off and leave the computer itself running. Many people do this, especially when they want to quickly resume work in the morning. While leaving the machine on may save […]
November 5, 2013 by Vertical Axion
Early last month, Adobe came under siege and the large company reported that somewhere around 3 million accounts were compromised. In their investigations, however, they have found that nearly 40 million accounts were compromised instead. During the attack, customer IDs and passwords were exposed as well as encrypted credit cards, expiration dates and login information. […]
November 4, 2013 by Vertical Axion
E-commerce sales have steadily and consistently increased over the last decade. Since total consumer spending is maintaining, this means that e-commerce sales will eventual take over retail sales. Historically, online sales have been viewed as a necessary service, but not a primary means of conducting business. As the face of retail sales continues to change, […]
November 2, 2013 by Vertical Axion
The Federal Aviation Administration recently announced that they will expand the use options for travelers and their portable electronic devices. This long-standing policy restricted use of electronics during takeoff and landing, and were originally put into place in the 1950s; but studies done on the advanced systems show no evidence that the consumer electronics could […]
November 1, 2013 by Vertical Axion
Despite all of your security measures, your worst nightmare has happened anyway: you’ve been hacked. Now, not only do you have to figure out what was stolen, you have to alert your customers, make sure you can patch the problem, and maybe even bring a few security experts in your door to help you out. […]
October 31, 2013 by Vertical Axion
Mobile malware has grown 614% in 2013, according to a study conducted by Juniper Network. Malware is used to gather sensitive information or to gain access to private computer systems. The attacks are then turned into a profit-driven business. SMS Trojans, the most popular threat category, secretly send SMS text messages to premium text messaging […]
October 30, 2013 by Vertical Axion
It’s likely you’ve seen QR codes before. A lot of companies use them in a lot of interesting ways, from displaying information to hiring new employees who are clever enough to find a hidden QR code. Yet, how do QR codes really benefit businesses, and should you consider them for yours? Consideration #1: Everyone Has […]
October 29, 2013 by Vertical Axion
Even though Facebook owns Instagram, the photo-based company is still very much a separate service and has a life of its own. While Facebook alone is a great social media platform and an excellent place to start, Instagram has the power of being a picture-based sharing program only. Since this platform is so popular with […]
October 28, 2013 by Vertical Axion
The workplace of today is changing rapidly with mobile technologies and the internet. Technology is shifting the way we think and how we approach problems. This new empowerment is driving the future of business. Here are 10 ways that technology is changing the way business is done. Access. Employers and employees are just one click […]
October 26, 2013 by Vertical Axion
The success of a business is directly related to customers. The importance of a customer is linked to the cycle of engaging new customers, retaining existing customers, and expanding on sales opportunities to current customers. At all points in the customer cycle, building a relationship is essential for ongoing customers and repeat business. Prior to […]
October 25, 2013 by Vertical Axion
For years, Microsoft Security Essentials (also known as Windows Defender) was one of the most powerful antivirus programs available. However, Microsoft has lessened its grasp on the program throughout the years, and its ability to perform because of this neglect has fallen. Now, though Windows’ website does say that Microsoft Security Essentials is both useful […]
October 24, 2013 by Vertical Axion
If you don’t know what ransomware is, consider yourself lucky – it’s something you don’t want to contend with, whether it targets you personally or your small business. Nevertheless, a new type of ransomware has begun to plague the Internet, and it’s important to be aware of it so it can be avoided at all […]
October 22, 2013 by Vertical Axion
New and veteran businesses experience the different seasons of existing. Some may not make it through all seasons; others hover between only two, but most transition through the different phases. Being able to recognize the season of your business can help focus your next move. The seasons of a business are: Growth – progression of […]
October 21, 2013 by Vertical Axion
Windows 8 was a radical change from prior versions, gearing the operating system to touch screen devices and making a platform to appear the same on multiple devices. The changes were so different that users had to go through a significant learning curve to master the new OS. A recent free update is trying to […]
October 19, 2013 by Vertical Axion
Facebook is setup to govern what is seen in a users’ new feed. The idea is to show posts that get the largest amount of engagements (likes, clicks, comments, shares). An individual user can modify their news feed to allow for all items to be shown, but the default is to show the most popular […]
October 18, 2013 by Vertical Axion
If your phone is lost underneath your couch or the low battery has forced it to turn off while it’s sitting on your kitchen counter, that’s one thing. That just means your phone is out of sight, and that’s completely different than being lost. A good app will force your phone to emit loud noises, […]
October 17, 2013 by Vertical Axion
Internet collaboration can be a special challenge for teams charged with problem solving or general innovation. Virtual teams could be located at multiple, remote locations and even working at varying times. With a team such as this, how can you run an effective brainstorming session? Online brainstorming, or also coined “electronic brainstorming” or “brain netting”, […]
October 16, 2013 by Vertical Axion
Customer Relationship Management, or CRM, is a designed to optimize the customer experience. A great customer experience is proven to improve loyalty and decrease marketing costs. An effective CRM program will allow a business to focus on the most profitable customers and tailor revenue activities to that specific group. Benefits of using CRM include increased […]
