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November 20, 2015 by Vertical Axion
If you’re scratching your head wondering what to get the gadget lover in your life, check out the ideas below. You’ll be impressed and amazed, and whomever you’re buying for will be blown away by any of the following fantastic gift ideas! The Amazon Fire HD Tablet Amazon’s Fire tablet got a lackluster reception when […]
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November 19, 2015 by Vertical Axion
If you’re not a Comcast customer, you may not have heard, but recently, a list of more than half a million Comcast user logins and passwords was found for sale on the Dark Net. Fortunately, a significant portion of those user id’s and passwords were for defunct accounts, but more than 200,000 of them were […]
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November 18, 2015 by Vertical Axion
Did you know that Facebook has more than 728 million daily users? They have roughly 1.44 billion monthly active users on top of that as well. Yeah, that’s quite a breathtaking amount of people, especially if you consider how small they were just a few short years ago. Through word of mouth, Facebook has grown […]
November 17, 2015 by Vertical Axion
We live in a world that is easily accessible with our fingertips via smart phones. Running a business can be hectic, but luckily, smart phones give us access to many different ways to help the adventure run smoothly. With a few simple taps, you can get apps that do a lot of your most pressing […]
November 16, 2015 by Vertical Axion
It’s okay: dissatisfied customers are a part of business life. Your response is everything, though, and a good response will make the difference between a good angry customer and a bad one. The fact is that you can turn an upset customer into an asset, and while it isn’t easy, it’s entirely worth it. An […]
November 14, 2015 by Vertical Axion
For years, the debate over the differences between Mac and PC has raged on between experts and novices alike. The consensus often reached is that PC is better for work-related tasks, especially in an office environment, while the Mac is the best choice for creative endeavors such as graphic design, audio editing and video editing. […]
November 13, 2015 by Vertical Axion
Xbox creator, Microsoft, is saying it will “change the face of virtual reality,” and Oculus owners are saying the same. Oculus has partnered with Xbox, and some big things are happening at both companies. We’ve seen virtual reality tinkerers for many decades as technology has improved and allowed us to do bigger and better things […]
November 11, 2015 by Vertical Axion
Sometimes you just have to raise your prices, and while that’s never a bad thing in your book, some customers may find themselves upset that they suddenly owe you more money monthly than they did before. A classic example of this is when Netflix increased their prices by almost 60%. Was it still a good […]
November 10, 2015 by Vertical Axion
Not everyone is going to do things the way you do them. Not everyone is going to raise children like you do, and not everyone is going to eat the same way you do. Most importantly, not everyone is going to run a business like you, and not everyone is going to purchase like you […]
November 9, 2015 by Vertical Axion
Amazon has started adding brick and mortar stores, and several other large online retailers have started to consider doing so as well. While internet transactions are gaining traction, face-to-face sales still eat up the majority of the market, especially with the integration of smart phone apps into regular shopping. Having a more traditional storefront can […]
November 7, 2015 by Vertical Axion
Gone are the days where no one had a computer, and gone are the days that no one had a smart phone to browse the internet. The uprising of the mobile device that can be used to pay bills, send all kinds of messages and conduct business has begun. If you’re not appealing to these […]
November 4, 2015 by Vertical Axion
You might not think that postage is costing you that much, but even if you only do one or two mail campaigns a year, they can still result in thousands of dollars in stamps. Now that “forever” stamps are up to almost fifty cents apiece, a single mailer takes a significant chunk out of your […]
November 3, 2015 by Vertical Axion
Sales are plummeting, and as a small business owner, you might not have a ton of extra fluff to lean on while you wait for things to recover. The worst part is that there isn’t anything you can do about it; it’s just a regular economic slump, and you’re stuck dealing with it…or giving in. […]
November 2, 2015 by Vertical Axion
Gone are the days of having to seek out a Wi-Fi network in order to gain access to a company’s servers. Today, Wi-Fi networks are readily available everywhere and are often free for anyone to use. While this makes it much easier for your employees to work from almost anywhere, it does add significant security […]
October 31, 2015 by Vertical Axion
Running a business is tough, and running one when you’re on the go a lot is even tougher. Sure, hiring a second-in-command that can do the things you do when you’re gone is a great thing to do, but only if you can currently afford a second-in-command. When it’s just you, things can be a […]
October 30, 2015 by Vertical Axion
Thanksgiving might not be here yet (though it’s just around the corner), but that doesn’t mean you can’t show your employees and clients just how much you appreciate them and everything that they do. In fact, appreciating those who keep your company running should be a year-round sort of thing, even if you just do […]
October 28, 2015 by Vertical Axion
Let’s face it—nurturing sales leads can be a tedious, unrewarding process. Wouldn’t it be so pleasant if at least some of the process could be automated for you? That’s the magic of something called a drip campaign. The emails always improve your company’s standing with a potential client. They are helpful and relevant, and because […]
October 27, 2015 by Vertical Axion
So, you’ve hired a couple of employees that have turned out to be complete failures. Now, since you’ve tasted failure, you may be afraid to hire anyone else, even when you need them. Every mistake can build your business, so you shouldn’t be viewing bad hires as anything other than a learning experience. Here are […]
October 26, 2015 by Vertical Axion
The title of the article is somewhat of a loaded question because it implies that there is a controlled choice in the matter. If an employee and manager are friends prior to hiring, that situation has to be reviewed in advance of the hiring decision to avoid a potential conflict of interest within the department. […]
October 24, 2015 by Vertical Axion
Facebook is the central marketing tool for many companies, and even if it isn’t exactly central at yours, it should be incredibly important as a customer relation tool. The platform has added a couple of new features that could help businesses connect with new customers in the future. Facebook Place Tips Expands Facebook Place Tips […]
October 23, 2015 by Vertical Axion
It’s true; you’ve probably heard the word “transparent” used more as a buzzword than an actual concept behind running a business. This can make it difficult to figure out just exactly what it means and how important it is. We tend to use the word transparent when we are referring to politicians and the campaigns […]
October 22, 2015 by Vertical Axion
While working hard will bring results over time, it’s a misconception that the more successful someone is, the more they work. If you work like a draft horse, you’ll wear out just as fast as one (10 to 12 years, by the way). Instead, you need to work hard—and smart. Smart working will guarantee you’ll […]
October 21, 2015 by Vertical Axion
If you are a large business, you can afford 30 and 60 day net in most cases. It doesn’t affect your everyday overall picture. However, most small businesses are on a much tighter timeline, and even a single invoice unpaid can mean that payroll is late. How are you supposed to stop people from paying […]
October 20, 2015 by Vertical Axion
It’s true that social media and mobile marketing campaigns are, in fact, gaining tons of traction. However, email marketing is not only still relevant—it’s still effective and a popular channel to get the word out. In fact, it may still be the most effective way to acquire new customers—when you rethink the emails you’re sending. […]
