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October 19, 2015 by Vertical Axion
We’ve all been there. We fire off a text to someone before we realize we have either mistyped a word, or the built-in autocorrect features have decided we meant to say something entirely different without regard for how potentially embarrassing its changes may be. Entire sites have been built around these embarrassing, yet hilarious typos […]
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October 17, 2015 by Vertical Axion
Hundreds of companies have rebranded successfully, and thousands more have not. However, a proper rebranding can make all the difference for a company. In some cases, it can mean more profit, or even company survival. However, it’s essential to know when it’s time to rebrand and when it may be a bad idea. Here are […]
October 15, 2015 by Vertical Axion
How well do you actually listen to your customers? It’s not enough in this day and age to make a decent product, pay for some advertising to attract eyeballs and ship the product out the door. If that’s where you are as a businessperson, then odds are you’ll be acquired by a competitor before long. […]
October 14, 2015 by Vertical Axion
Though many of us take the employee handbook for granted, a well-written and up-to-date handbook is a great tool for both a company and its employees and should be properly maintained and referred to on a regular basis to ensure that all company policies are being followed. Benefits of an Employee Handbook The employee handbook […]
October 13, 2015 by Vertical Axion
Nothing can make an IT manager cringe more than the mention of the phrase “Shadow Tech.” In an age when new software and hardware are released every day, it can be quite difficult for IT departments to maintain control of the business networks they have been charged with overseeing. Employees, in most cases, don’t understand […]
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October 12, 2015 by Vertical Axion
From a business perspective, Twitter is all about gathering a following. The more people following your account, the larger your potential audience for business, which is what you need to be successful. Business-oriented Twitter accounts are becoming more and more popular every day, and there’s no reason you shouldn’t get started yourself. That said, a […]
October 10, 2015 by Vertical Axion
If you work in an environment with creative people and they have the room to think for more than ten minutes a day, you’re probably going to see more than your fair share of great ideas. Sometimes these ideas are so powerful that it can be hard to resist them. However, even excellent ideas can […]
October 8, 2015 by Vertical Axion
Pinterest may not seem like it would be a very good business tool. After all, isn’t it more for DIY projects and tasty looking recipes? While those things are definitely prevalent on the pinning site, you can still make a solid representation of your brand here. While most trending “pins” are food, interior design, and […]
October 7, 2015 by Vertical Axion
If you’ve ever been to a conference of any sort, you probably know what we’re talking about when we say “boring.” A good number of people give speeches and presentations their best shot, but sometimes their best just isn’t all that great. Witnessing a lackluster speech is sometimes worse than a root canal (at least […]
October 6, 2015 by Vertical Axion
YouTube isn’t that difficult to understand; you post videos, and people watch them. In fact, the simple platform is probably why it’s so popular among many audiences today. Videos are engaging, and people like to watch them—especially when they are trying to learn something or just need some entertainment for the moment. The large audience, […]
October 5, 2015 by Vertical Axion
Surveys—you’re probably sick of them, right? After all, most of us get one every time we talk to, smile at or breathe on a customer service associate, and it can get tiring. It makes sense that you, as a business owner, may not think they are that important because of the over-saturation of surveys in […]
October 3, 2015 by Vertical Axion
Let’s face it; dealing with all of the paperwork that comes along with hiring people can be a drag. This is especially true if you are a small company and can’t afford to hire someone who can tell you all about the ins and outs of compliance, tax code, and even 401k structure. Sometimes, this […]
October 2, 2015 by Vertical Axion
For many businesses, the processes of recruiting are much the same as they were twenty years ago. While the technology of almost every other aspect of business has changed drastically over time, many companies still fall back to the classic recruiting methods that have been in use for decades. This is the age of smartphones […]
October 1, 2015 by Vertical Axion
Periodically, The internet is all abuzz with rumors that Facebook is about to make changes to its privacy policy. When those rumors start flying, The idea that Facebook is about to change everyone’s privacy settings to “public,” meaning that any and everyone will be able to see whatever it is you post on your Facebook […]
There is little doubt that Facebook is one of the most powerful tools that can be used by businesses to market their products and services. While many make this assumption based solely on the sheer amount of active Facebook users, there is much more to the story. Other social media outlets also have huge numbers […]
September 30, 2015 by Vertical Axion
The Target breach had absolutely horrendous consequences, and many businesses are struggling to up their security. New employees, technologies, and features are being put into place in attempts to stop that kind of thing from happening again. However, it appears that some companies—the largest of the large—just aren’t getting the message. TripWire recently put out […]
September 29, 2015 by Vertical Axion
You’re running late for that meeting. Donut in one hand and phone in the other, you run through the pouring rain to get to your car when your battery light starts flashing. “Plug in your charger,” your phone proclaims as you realize you forgot to charge it last night. With any luck, you’ll make it […]
September 28, 2015 by Vertical Axion
As with many technology issues, the question that often goes unanswered is where to begin. Often, companies feel the need to jump into the middle of the latest competitively essential technologies without having a clear starting point or plan in mind. In most cases, this is not through any fault of their own; it occurs […]
September 26, 2015 by Vertical Axion
As a small business owner, the collective voice of your customers is something you should be paying attention to. Of course, you want to pay attention to individual voices as well, but the big picture is even more important. Gone are the days when you don’t have time or resources to listen; there are so […]
September 25, 2015 by Vertical Axion
Over three years ago, Samsung indicated that in the near future, the company was interested in developing “transparent” displays that weren’t meant just for offices and those who were wealthy enough to afford them. In fact, they planned on targeting the mainstream consumer market. At the same press release, they showed off their first transparent […]
September 24, 2015 by Vertical Axion
You know you want it: more traffic. You want people to go to your website and browse it, whether they buy something or not. You assume that once it’s built, people will come, and you want more people to come. You might even obsess over the numbers, and that’s okay. However, that’s not always how […]
September 23, 2015 by Vertical Axion
Regardless of whether you are considering starting your own website or have had one for a number of years, the mistakes that are about to be discussed will apply to you if you have not accomplished your actual purpose for having that business web site. If profit is not where you believe it should be […]
September 22, 2015 by Vertical Axion
More and more companies are beginning to come around to the idea of transparency. Transparency, in fact, is becoming an industry standard for lots of reasons, namely because it results in happy customers and happy shareholders. Transparency is all about being accountable, honest and open with everyone about the good (and the bad) things that […]
September 21, 2015 by Vertical Axion
You might not think that postage is costing you that much, but even if you only do one or two mail campaigns a year, that can still result in thousands of dollars in stamps. Now that “forever” stamps are up to almost fifty cents apiece, a single mailer takes a significant chunk out of your […]
