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November 10, 2012 by Vertical Axion
Attending networking events in your niche is indisputably a great way to make new face-to-face connections. In a world that’s driven by technology and digital interactions, networking events can benefit your business in big ways you can’t even anticipate. There is the potential for hundreds of connections at these networking events, and some of those […]
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November 9, 2012 by Vertical Axion
Intellectual property is one of the hardest things to guard, especially in a world where a person can save a piece and host it on their own server and never be discovered. In America alone, there is over $5.8 trillion worth of it, and millions of dollars of intellectual property are stolen every day. This […]
November 8, 2012 by Vertical Axion
Here is some solid advice from a professional marketing adviser that will help you avoid self-sabotage via social media. Look at the list below and compare it to your own efforts. Secure Your Brand Name Before you even announce your brand name, you should already have it secured on Facebook, Twitter, and other social media […]
November 5, 2012 by Vertical Axion
Is advertising on the same places in the same way not bringing you business like it used to? It’s probably because your core audience is sick of seeing the same thing, but you don’t have anything else to show them. Even though you brainstorm, you can’t think of anything new either. That’s okay, don’t worry: […]
November 3, 2012 by Vertical Axion
Which do you think will contain malware: an adult website, or one that talks about religion? Most of us would assume it would be the adult website, but most of us would be wrong. Symantec conducted a recent study that indicated that many hackers and digital attackers have evolved. They have wandered away from adult […]
November 1, 2012 by Vertical Axion
Mobile marketing is growing so fast that companies like Facebook and Google are bowing down to the masses that are glued to their tablets, iPhones, and compact computers. If those large companies are doing it, you should be, too. Not having some sort of mobile marketing campaign can rip your company to shreds in a […]
October 31, 2012 by Vertical Axion
Blogs are everywhere. Blogs are independent, blogs are on websites, blogs are on Facebook, blogs are on pretty much everything. Sometimes this means that attracting an audience can be exceedingly difficult. Competition is a good thing, but too much competition means you won’t ever actually see any traffic. To generate traffic, sometimes you have to […]
October 29, 2012 by Vertical Axion
Cybercrime isn’t going away, and in fact it’s increasing each year by thousands of reports. In the 2012 Security Threat Report by SOPHOS, the company urges all small companies and individuals to step up their game, saying that we “need to be ready for attacks on new platforms and devices—all the places we use data […]
October 27, 2012 by Vertical Axion
By the end of 2010, nearly 80% of the products pitched in Facebook product meetings were targeted at audiences that use desktop computers. However, that seems to be changing soon, according to Vaughan Smith, Facebook’s Vice President. Vaughan announced at a recent development conference that the company “knows and is completely aware” that mobile needs […]
October 26, 2012 by Vertical Axion
Speaking at different trade shows is an excellent way to expose your business to new audiences and new faces. You can share your expertise and, in the process, spread the idea that you are an expert and know exactly how to do your job. If you go to any conference website, you’ll often see a […]
October 25, 2012 by Vertical Axion
If you’re looking for a new phone, the new Droid Razr Max is a good choice with its large screen, long battery life, and call quality. This new $299.99 phone is one of Motorola’s new prized possessions; there was stir about it before it even hit the market. Motorola is offering this phone strictly through […]
October 24, 2012 by Vertical Axion
With the upcoming release of Microsoft’s newest operating system in two days there will naturally be a buying frenzy from those who like the latest and greatest toys. Should you jump on the bandwagon? We can’t answer for you, but we thought we’d take few moments to share some considerations to keep in mind. Our […]
October 23, 2012 by Vertical Axion
Amazon’s cloud service was up and down yesterday as the company had an outage in the East Coast Region. The outage took down countless websites, including Reddit and Airbnb. Though Amazon hasn’t stepped up and told their audience exactly what happened, a spokesperson has come out and said that no, Anonymous had nothing to do […]
October 22, 2012 by Vertical Axion
Doctors go through years and years of classes, training, and all-nighters just to learn every possible thing they can about being a doctor. They learn all of the organs of the human body and how to deal with them, but they don’t learn a whole lot about sales and tact. In the last two to […]
October 20, 2012 by Vertical Axion
What if we told you that you could have people talk about your company in a positive light for free? What if we then went on to tell you that those same people are the ones who are bringing in massive amounts of business? What if we also told you that these people are your […]
October 19, 2012 by Vertical Axion
The worst thing you can do for yourself and your company is doing something, over and over again, that you hate. Let’s say you’re doing something that you hate to make money. You don’t like it, even a little – but you do it because it brings a paycheck. Instead of continuing because you want […]
October 18, 2012 by Vertical Axion
Managed Services is the new buzz word in our industry. Everyone with any sense in the computer world is trying to make the transition from break-fix to managed services or risk not having a client base within the next five years. But what sets us apart? What makes “managed-services” something your company needs, and what […]
There has been much discussion about the alleged iPad mini as of late, but there hasn’t been any official news from Apple on the product – ever. Rumors of the iPad mini hitting the market have begun to turn into questions. On October 10th, it was expected that invites to the grand premiere of the […]
October 17, 2012 by Vertical Axion
The holidays are coming, and your business should be absolutely prepared for the best – and the worst – of that time of the year. Here are a few tips to get you started on the right foot during these winter holidays. Offer Promotions If you sell a product that someone may buy for their […]
October 13, 2012 by Vertical Axion
Because you are your business’s timekeeper, it’s important to know when you should speed up something, or even slow it down. Timing is a fragile thing, even when you’re talking about the day-to-day operations of your company – or your life. Have you ever put effort into figuring out when Starbucks gets busy on Monday […]
October 12, 2012 by Vertical Axion
You have heard it time and time again. A lot of employers, when interviewing people that may potentially work for their company, love to ask the same question to all of the people who may work for them: “What’s your biggest weakness?” Many of us stumble over this (unless we thought about it before hand), […]
October 11, 2012 by Vertical Axion
Though it’s often overlooked, getting more email subscribers is often an effective way to generate leads for your company, whether you’re large or small. Acquiring the contact information of someone that’s even just vaguely interested in your services can mean more business, period. They probably at least find what you’re doing important, and may subscribe […]
October 10, 2012 by Vertical Axion
Without further ado, here are six questions you should be asking yourself when you own a business. They are designed to make you think, of course, so don’t just pass them off without a second glance. With every question, ask “does my potential audience know the answers to these, too?” What Do You Sell? This […]
October 9, 2012 by Vertical Axion
Just because something was invented or thought up a hundred years ago doesn’t mean that it isn’t still good today. Take the car, for example. Though the body style has changed quite a bit and so have many of the features, the main idea of them remains the same: gas-powered horseless carriages. Ideas that are […]
